Finding required information or a suitable product across a large site requires relevant website search results
People often focus on Google search results alone, not considering the importance of on-site searches. Inaccurate or incomplete website search results could mean the loss of a sale. It’s an area that must be properly planned for.
Understanding the product’s attributes is essential to breaking down the terms that need to be highlighted. A system of applying ‘weight’ to particular search terms over others helps bring more relevant results up in ranking.
Similar strategies can be used to highlight popular products to draw attention to them.