Techniques of copy writing for print differ from those that are intended for online reading
The creation of beautifully written articles is important to engage readers. Additional skills are required when they will be read online. Utilising the best practices for search engine recognition is a must if you wish to maximise audience numbers.
We’ve found that the two approaches do share common ground. Creating compelling, meaningful content that is easy to read and understand for a human audience is also beneficial for getting strong results in search engines such as Google.